Impressions: This is the number of times your ad was displayed to users on LinkedIn.Ĭlicks: This is the number of times users clicked on your ad.Ĭost per click (CPC): This is the amount you pay for each click on your ad.Ĭlick-through rate (CTR): This is the percentage of users who click on your ad after seeing it. Some common metrics to track for LinkedIn ads include:

When choosing the metrics to measure the performance of your LinkedIn ads, it's important to consider which metrics are most relevant to your business goals.

This will help you identify which ads are most effective and where to focus your efforts. Once you have set up conversion tracking, you can see which ad campaigns lead to conversions in the LinkedIn Campaign Manager. This can typically be done by adding the pixel to the header or footer of your website. This pixel is a code that fires when a user completes a tracked action on your website.Īdd the conversion pixel to your website: You will need to add the conversion pixel to your website's HTML code for it to start tracking conversions. Here are three steps to set up conversion tracking for LinkedIn ads:Ĭhoose the actions you want to track: Determine what actions you want to track as conversions, such as form submissions, phone calls, or purchases.Ĭreate a conversion pixel: LinkedIn provides a conversion pixel that you can place on your website to track conversions. This will allow you to see which ad campaigns lead to conversions, such as form submissions or purchases. To measure the effectiveness of your LinkedIn ads, you will need to set up conversion tracking. Following these steps will help you maximize the impact of LinkedIn advertising without using any third-party tools. While other aspects of your digital marketing might be 'set it and forget it' thanks to automation, LinkedIn ads require a little more ongoing attention. Or maybe you've been running LinkedIn ads for a while but with lackluster results. So you've set up your first LinkedIn ad campaign.

Linkedin marketing campaign